Thursday, November 24, 2016

India: The Next Big Destination for Facebook

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Spreading Out: Going Deep - Facebook

Developing a keen focus on building strong business partnerships, Facebook has reserved its big guns for India.

With India being a key growth market for the popular social networking giant, Facebook is working overtime to develop solutions for businesses of all kinds here. In a report published by the Indian Express, Facebook has said,"We(India) are leading the charter for the emerging markets for Facebook." The report quoted Umang Bedi, its newly appointed India and South East Asia Head as saying that the Indian market, part of the Asia Pacific market.

  • India has 166 million monthly active users.
  • A whooping 85 million daily active users, 81 million of them from their mobile phones.

Facebook has grown out of focusing just on FMCG and eCommerce industries and is now focusing on eight key verticals, with dedicated teams working actively for them - Retail, Travel, Financial Services, Techno, Telecom and Auto.

What's even more awesome is that Facebook's training platform - Facebook Blueprint has hit a record 1 million enrollment, with India being the 2nd largest contributor to this number.

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