Thursday, August 11, 2016

The Ad-Blocking War Picks Up!


Now, you may be wondering about the recent news from Facebook about bypassing any ad blocker tool that you have installed in your system or your browser. Yes, it's true. Facebook is somehow of the opinion that it's ads are totally not annoying; that they are perfectly justifed to serve up more relevant ads to your feed. Sure. It's like pointing a gun to your head and making you listen to a Justin Bieber track saying,"Hey! Atleast the beats are rad!". Not.

Facebook, unlike other websites, has been able to rebrand its ads as regular stories, thereby being able to bypass the code that various ad blocker tools track to block. Advertisers will still be able to see the ad-performance. Facebook would now enable you to block ads from certain companies along with genres which you simply dont want to see. Neat, right?

Now, that was all hunky dory for advertisers, with them thinking about the good ol' days being back. However, Adblock Plus has found a way to already get a ONE-UP on Facebook. All one needs to do is upgrade to an Adblock Plus and voila! It's done! Although the same is not fool-proof - Adblocker is still ending up blocking certain posts from your friends and family but I guess it's a collateral damange you ought to be willing to take.

The Tom and Jerry game has been around since the concept of ad-blocking programs. You see, whenever websites have taken a step to go around Ad-blockers, the community has found ways and means to filter the ads and curate the content in a much better manner.

What's surprising is that it took less than 48 hours for AdBlocker community to get back at Facebook.