Wednesday, August 24, 2016

Facebook's Slideshow Ads: Now Improved!

Facebook has now made a lot of improvements to it's Slideshow Ads, announced last fall. This form of ad is typically done to address emerging markets with bandwidth issues. Advertisers will now be able to create ads right from their phones and add text/music and photos. If you don't have your own photos, then you can pick some up from Facebook's own stock library. 

Slideshow, when it was launched, was typically focused on bridging the bandwidth gap. Initially, ads consisted of five to seven photographs, each running for a couple of seconds. Photos would consume just 20% of the bandwidth that videos did. They did play a lot quicker. 

However, with this revamp, you will now be able to add sound, enabling you to provide a richer experience. Along with this, you will be able to include, text, photos. You would think this to be a bummer, for the entire purpose of this medium is to solve the bandwidth issue.

Facebook has been clever to market these changes and it noticed that many major brands in high bandwidth markets were keen to adopt this medium to advertise. Pretty good move, if you ask me.

Here's how you can learn more about 'Slideshow ads' by Facebook. Follow us on Facebook, Twitter to stay posted!

Monday, August 22, 2016

Get Ready for Android Nougat - Rolling Out Today!

It's been an amazing journey for this new version of Android. From being just an 'N' to a full fledged 'Nougat', we've all waited with bated breath. The day is finally here! Android Nougat will roll out on Nexus devices starting today!

All Nexus owners(6, 5X, 6P, Player, 9, Pixel C, Android One) should be getting the updates soon. While it will prompt users to update Android starting today, we are pretty confident that it's going to take at least a month for Android Nougat to fully roll out. 

Features like multi-window display and a whole new notifications pane is going to make it easier for users to reply to messages quickly and act in fewer clicks.

What's different about this version of Android is that Google released a Beta version of this app, to address some teething issues.

How is your experience with Android so far? Let us know in the comments below!

Friday, August 19, 2016

Will the Notifications Update on Twitter make it Happening Again?

With the unveiling of a new feature by Twitter to clean up the notifications tab by removing low quality mentions, Twitter is desperately trying to make it more inviting. Now, you will have Twitter working constantly with you to hide and remove bots and duplicate mentions. 

You can activate the same by going to 'Settings' inside your app and turn on "Quality Filter." Twitter, despite not revealing the algorithm behind the move, aims to make the community a more positive one.

Verdict - Does it Suck?

Well, first off - this isn't for the average Joe. Twitter has always been about appeasing the verified folks. So, yes, may be this will work in their favour and make them not get worked up and commit a Twitter suicide.


The main suggestions from the community still haven't been addressed to. Twitter still doesn't allow basic features such as an Edit Tweet button. It hasn't been able to get advertisers do epic content-led pieces to get conversions.

Twitter, this update is good but let's not just focus on the first in line but the last in line as well. 

Thursday, August 11, 2016

The Ad-Blocking War Picks Up!

Now, you may be wondering about the recent news from Facebook about bypassing any ad blocker tool that you have installed in your system or your browser. Yes, it's true. Facebook is somehow of the opinion that it's ads are totally not annoying; that they are perfectly justifed to serve up more relevant ads to your feed. Sure. It's like pointing a gun to your head and making you listen to a Justin Bieber track saying,"Hey! Atleast the beats are rad!". Not.

Facebook, unlike other websites, has been able to rebrand its ads as regular stories, thereby being able to bypass the code that various ad blocker tools track to block. Advertisers will still be able to see the ad-performance. Facebook would now enable you to block ads from certain companies along with genres which you simply dont want to see. Neat, right?

Now, that was all hunky dory for advertisers, with them thinking about the good ol' days being back. However, Adblock Plus has found a way to already get a ONE-UP on Facebook. All one needs to do is upgrade to an Adblock Plus and voila! It's done! Although the same is not fool-proof - Adblocker is still ending up blocking certain posts from your friends and family but I guess it's a collateral damange you ought to be willing to take.

The Tom and Jerry game has been around since the concept of ad-blocking programs. You see, whenever websites have taken a step to go around Ad-blockers, the community has found ways and means to filter the ads and curate the content in a much better manner.

What's surprising is that it took less than 48 hours for AdBlocker community to get back at Facebook. 

Monday, August 1, 2016

Here's What to Expect from the #Samsung Galaxy #Note7

Other than the design changes and the VR Headset, is the all new Phablet from Samsung going to shake the tech world? Let's find out!

There have been a lot of leaks over the weekend and with Samsung neither denying nor confirming the reports, it has set the rumour mill abuzz. What changes and what doesn't? Here they are - 

The Galaxy Note 7  will carry a USB-C  connection rather than a microUSB port. It is also rumoured that the phablet will have an iris scanner for added security. There are reports that the same will be metal-based with a glass back with many stating that the dimensions would be somewhere around 153mmx73.9mmx7.9mm, weighing not more than 170gms.

Super-AMOLED is in. Thereby, you can be assured that the phablet would have 5.7-inch QHD Super AMOLED display. We are assuming it will have a 4K recording support and a 12MP rear camera  with f/17 aperture. There would be a 64GB internal storage with expandable storage built in to the same. At this point, I am assuming the same would be dust and water proof, if not resistant.

TouchWiz still remains (WHY?)

The all new Samsung Galaxy Note 7 goes live tomorrow!