Wednesday, June 8, 2016

Snapchat Goes In for a Make-Over; Adds Subscription Feature

Snapchat has been really working towards making its platform truly unique. With its redesigning of the discover tab, it's now allowing everyone to subscribe to the channels it features in this particular section.

The magazine-like layout went live on Tuesday and will now enable publishers to truly capture a unique audience. The icons have changed from round to square, with publishers being given the chance to feature their content.

While the subscription/viewership base previously has been under-reported in the past, with this rollout, publishers hope that they will get good engagement on their channels. With 150 million daily active users in its kitty, Snapchat's job is clearly cut-out - to get advertisers to invest on their platform by making it's Discover section an unparalleled one.

Love the new update? Be sure to follow me on Snapchat - MonkOnMorphine.