Wednesday, June 29, 2016

Here's Everything You Need to Know about Facebook's News Feed Update

Damn, Facebook! Back at it again with the algorithm update!

Here's Facebook stating clearly that it's going to ensure to keep the social network for users to stay in touch with their friends and family than from pages that get referral traffic to the site.

The new document, aptly title "Newsfeed Values" perfectly encapsulates the ranking algorithm. It clearly states:

  1. First is to connect users to friends and family.
  2. Providing entertainment like videos and photos.
Newsfeed is where the real game's been for Facebook.It has previously ranked stories based on the likes, comments and share that users received on their post. With brands trying to game the system everytime there's been an update, Facebook has taken corrective measures.

With Facebook tying up with some major publishers, many are up in arms against Facebook turning a blind eye to the content stolen by other small publishers, Facebook making every cent out of the video.

Consider it this way, it's going to be harder to land up on your community's newsfeed. You will have to innovate - Gifs, videos, engaging content, media - everything has to tie down to whether the content adds value to the user or not.