Wednesday, June 29, 2016

Here's Everything You Need to Know about Facebook's News Feed Update


Damn, Facebook! Back at it again with the algorithm update!

Here's Facebook stating clearly that it's going to ensure to keep the social network for users to stay in touch with their friends and family than from pages that get referral traffic to the site.

Monday, June 27, 2016

#Xiaomi Does a #Tesla - Launches e-Bikes with 45kms on a Single Charge


Here's the thing about great companies - they are always diversifying. A search-company is now looking to manufacture its own smartphone. A reputed Electric car company is now focused on space while a smartphone company is now focusing on something far more affordable and yet needed - Electric Bikes.

Thursday, June 23, 2016

Amazon Needs to be Kwik as the Latter has $3 Million of Funding!


It's Monday night and you have had a tough day. Football's on and you don't want to cook. "Kwik, go press a button!", you hear. You go to your fridge and literally just press a button. Soon, Pizza and Coke show up in front of your door.

Kwik, a company revolutionalizing repeat-purchase industry has been able to raise $3 million to take on Amazon in a major way. The Tel-Aviv based company wants to ensure a product made for repeat purchasers who aren't willing to stay engaged with the app. 

Where Kwik has gone a step ahead of Amazon is that it has kept its ecosystem open. It doesn't make money from the user but takes a small commission from the brands who associate with Kwik. This product is sure to generate a lot of buzz in the future. 

What Excites Me About the Product?
A physical button that is stuck on my fridge like a magnet that orders food as easily as I wish to. It's neat, clean and secure.

What Doesn't Excite Me About the Product?
Great! You like Dominoes! But, what about you trying to get some other kind of pizza this time around? The button doesn't let you explore the menu, apparently. There is still some thought that needs to be given into this product's development.

Do you think Kwik and companies making similar products are the future of marketing? Share in the comments below!

Wednesday, June 22, 2016

Here's Why You Shouldn't Buy the Upcoming iPhone 7


You have been a fan of Apple for long. You have diligently changed your iPhone every two years or so and have vehemently fought on YouTube comments section against those Android fanboys. Well, you have the latest 6S already and it's pretty sleek! With the new iPhone 7 rumour buzz reaching a crecendo, you must be itching to get an iPhone 7. Here's why you shouldn't.

What's Not New
The device will only see subtle changes from its predecessors - the 6 and the 6S. The screen-size, for one, will remain unchanged. They will still remain 4.7 and 5.5 inches. The physical home button still remains and the device wont be dust/water resistant. 

What Will Change?
The biggest rumour of them all - The headphone jack is going bye-bye. This would be mean the form factor will be up a notch, with the iPhone becoming somewhat resistant to damage. This year's iPhone will undoubtedly be thinner, even though users will still be going for bulky cases to protect their iPhones.

With 2017 being the 10th year of the iPhone, we will see an immense change in design and functions. Till then, hold on to your 'old' iPhone, even though it isn't quite old yet. 

Tuesday, June 21, 2016

Here's Twitter's $150 Million Shot at a Revival


It doesn't look bright for Twitter. With its active user base shrinking and people, quite frankly bored of the platform's unresponsive attitude, there have been many who are leaving the platform for bluer and yellower pastures. I am looking at you Facebook and Snapchat. 

Users are consuming content in a very different way than they were a few years ago. Hence, Twitter has finally decided to give its video arm - a shot, a big big $150 million shot by buying Magic Pony Technology - a machine learning startup, to bolster its video delivery system.

The startup, currently having about 11 PhDs in its rolls, would be soon joining Twitter's Cortex Team.The team will also be looking to develop their other branded acquisitions - Vine and Periscope as well.

Will this change Twitter's fortune for good? Only time will tell. 

Wednesday, June 8, 2016

Snapchat Goes In for a Make-Over; Adds Subscription Feature


Snapchat has been really working towards making its platform truly unique. With its redesigning of the discover tab, it's now allowing everyone to subscribe to the channels it features in this particular section.

The magazine-like layout went live on Tuesday and will now enable publishers to truly capture a unique audience. The icons have changed from round to square, with publishers being given the chance to feature their content.

While the subscription/viewership base previously has been under-reported in the past, with this rollout, publishers hope that they will get good engagement on their channels. With 150 million daily active users in its kitty, Snapchat's job is clearly cut-out - to get advertisers to invest on their platform by making it's Discover section an unparalleled one.

Love the new update? Be sure to follow me on Snapchat - MonkOnMorphine.

Tuesday, June 7, 2016

Say Hello to #MicrosoftPlanner!


Here's something new to the Microsoft Office lineup, the all new Microsoft Planner. A team collaboration software that's ready to take on the competition, Microsoft Planner allows you to visually orgnize plans, assign folks, chat and a whole lot more.

Softwares such as Trello, Asana and JIRA Core are going to face a stiff competition from the latest entrant.

With Microsoft Planners' 'Boards', you are able to kee your work organized. Individual cards in them allow you to understand the due dates, attachments and more. These cards are color-coded and are called Buckets.

Microsoft Planner's biggest plus is the fact that it's now integrated with the entire suite. Imagine having your work in sync with Outlook 360 and more! Amazing, isn't it? The package is enterprice-ready, and is already HIPAA, FISMA, ISO27001 and EU Model complied.

With Microsoft Project being just too complex for enterprise, this is a step in the right direction. The roll-out will happen over the next couple of weeks for Office 365 Enterprise E1-E5, Business Essentials, Premium and Education subscription plan holders.

Saturday, June 4, 2016

Swipe #ElitePlusLaunch: It's All About Experience


In the market with cut-throat competition, introducing a new smartphone poses a lot of challenges. Previously, it was the price-war, then came the specs-war. Companies introduced phones while displaying the company behind the processor that's in them. It was great, even with the "Flash-sale" concept picking up in a big way. 

However, with time, the audience has learned to sift the real from the fake, the better from the rest. They aren't blindly following big brands anymore. They know, they know very well that their smartphone has got parts from all over the world and it's not just ONE brand. Hence, they are willing to try out new entrants claiming to give them their value for money. 

That's when the Swipe Elite Plus launch caught my eyes. The smartphone commands you to respect it, it's features exceeding the industry-standards, if not the best. The makers clearly aren't looking at high-end smartphone users. Yet, with the right associations - Flipkart and Qualcomm, they have been able to bring in the same at a stunningly low cost.

Hardware
It sports a Full High Definition (FHD) 5” 1920x1080 IPS Display and energy-efficient screen that gives 40% more colors than a normal LCD screen for brilliant graphics and gaming even under direct sunlight. The new Ergonomic Arc design allows you to grip the phone properly. The new phone comes with Premium Jaquard Polycarbonate body with thin metal frame that is ergonomically tapered to effortlessly fit in your grip.

What's Inside?
With Qualcomm Snapdragon™ 64-Bit 615 Octa-Core processor and a 2GB RAM, Elite Plus has done a good job. The 600-series processor has been proven to give a good battery life. A 3050 mAh  battery powers the Elite Plus and claims one full day worth of usage. The device packs in 16GB of ROM with an extendable memory of upto 64GB.

Although there is no confirmation whether this comes with fast-charging capabilities or not. I suspect the latter. Elite Plus supports 2G/3G/4G LTE/ EVDO/CDMA standards. This is truly a global phone.

What about the Camera?
With its 13MP rear camera and 8MP front camera from Samsung, Swipe has focused totally on the selfie-generation. However, I can't confirm the low-light imaging capabilities of the same.

Software
Elite Plus runs on Freedom OS, the indigenously built OS running on Android, comes packed with a host of apps, including 100 GB cloud storage.

What's the Price?
At just Rs.6,999/- Swipe Elite Plus costs Rs.4,000 less than the lowest priced smartphone with similar specs.

Verdict
Swipe has got its target audience spot on with the pricing. This is a phone for the 1st jobbers and college students, but not for the high-end gamers.