Wednesday, March 9, 2016

Facebook Lite Now has 100 Million Users


Facebook's stripped down version of its app for Android has now breached a major milestone - Garnering 100 million monthly users. This is by far the fastest growing app from the social networking behemoth.

The app has been designed for the emerging markets such as India and with low-cost smartphone sales booming, Facebook Lite has just been the perfect app for the market. The app, launched just nine months ago in June has witnessed a surge of growth in Brazil, Mexico, India, Indonesia, Phillipines while being simultaneously available in over 150 countries.

The app, weighing less than 1MB, previously had some basic features. However, with the app reaching this important milestone, Facebook shall soon be going ahead with an overhaul, bringing additional features such as Video support and multiple photo uploads, amongst other things.

Bringing the app down to 1MB wasn't an easy task. Facebook even posted it on their blog. Even though its Free Basics service has been shot down in India, this app has met with all the love and affection that Facebook so desires.

Do you have Facebook Lite installed? How has been the experience? Share in the comments below!

Tuesday, March 8, 2016

Samsung #GalaxyS7: Is It Really Worth the Upgrade? #Review


Samsung just upped the ante with the all new Samsung Galaxy S7 and SGS7 edge. The Galaxy S7 edge is clearly the winner of the two, with the dual curved edges and the quintessentially larger display. The Samsung Galaxy S7, the topic of this blog, gives you all the necessary S7 Edge bang without burning a ginoromous hole in your pocket.

Here's a quick review you've been waiting for -

Wednesday, March 2, 2016

How to Make a Kickass Presentation?

Tosh, Himachal Pradesh, India.      FlickR - Aurgho

As a digital advertising professional, I have seen tonnes of presentations done by everyone - from interns to MDs. I have always thought about the ingredients that go into a kickass presentation - content, flow and a lot of other things. Here's what I believe are the basic points to a kickass presentation. Ready?

Tuesday, March 1, 2016

Everything Wrong with Your #InfluencerMarketing Strategy


Thinking about employing Influencers for your next digital campaign? Sure it may sound great - people with a genuine following on social sphere, getting them to tweet your irrelevant content with your overtly promotional hashtag. When it trends on Twitter/Facebook for a couple of minutes, you get to brag at your brand manager that India was talking about it in less than a Lakh. 

As a guy who swears by creative campaigns, I believe that 
A true campaign is not the one that trends, but one that genuinely builds brand conversation online

Here is what is wrong with your #InfluencerMarketing strategy -