Wednesday, February 24, 2016

Reaction to Facebook Reactions

There are more ways to react to your friend's sly update on his ex-girlfriend now and That Social Guy couldn't be happier to find this nifty li'l upgrade to his Facebook experience. Well.

The feature which was only available in 7 countries till now - Ireland, Spain, Chile, the Phillipines, Portugal, Columbia and Japan has now been launched globally. Weird, right? No. Facebook launched these reactions to ensure that their feature is understood across a diverse culture of audience. With more ways to get clicks on its platform, Facebook might have hit the bull's eye when it comes to Reactions.

But, Do I LIKE It?
Well, let's be honest, this was quite needed. I mean, I saw people "Liking" my "Phone got lost" status update as a means to share their empathy but that would be really annoying to someone who'd share an update he/she is really passionate about - like a passing away of a loved one. A "Like" from a friend on that would be really not welcome.

What do YOU think? Do you think it's the right move from Facebook? Let that social guy know in the comments below. 

Monday, February 8, 2016

#Lenovo #Yoga900: Bang for Buck? #Review

Lenovo's all new Lenovo Yoga 900 promises to uphold the long line of amazing devices from the house of this really amzing technological company. The all new Lenovo 900 is the world's thinnest Intel Core i convertible laptop. It really does give the impression of being an unpudownable laptop. 

But does it really give you that bang for the buck? Let's find out!

Tuesday, February 2, 2016

WhatsApp joins the Billion User Club: How Can Your Brand Leverage It?

WhatsApp has owned the trend! It now has over a billion people worldwide using it. To put it in perspective, it is now being used by 1 in every 7 people worldwide. That's really cool, when you think of the countries it has dominated - Brazil, India and Russia. From the days of revolutionizing how revolutions are carried out to bringing the concept of VOIP to an average person, WhatsApp has gone a great distance.

It got acquired by Facebook for a whooping $19 billion and recently dropped its $1 subscription fee annually. Here's the tricky part - WhatsApp still hasn't been able to win confidence of digital marketing managers from around the world. It could be partially because it doesn't support ads yet and there is no way to track your messages. This essentially means WhatsApp is the last bastion of personal communition where brands still can't poke their noses in. Or can they?

Well, as a brand manager, one needs to understand the messaging platform in a much different manner than a conventional social network. It's not a platform that will help you convert customers in a major way. That being said, with the right strategy, WhatsApp could essentially become your go-to tool to touch-base with customers in a major way!