Wednesday, October 8, 2014

Social Media Basics You Need to Know!

For most businesses, being on social media is really nothing but just posting at random hours on random topics. When you are running a social media campaign, there are a couple of steps you need to take to ensure that your basics are covered and you aren't left looking for an answer when the time comes.

Without further ado, here is how you can set your social media basics right:

Content Strategy

A lot has been said about content strategy and how it needs to be aligned with your brand. Most brands don't follow a content strategy and miss out on reaching out to the right audience. Note the content buckets your business should talk about and follow them diligently.

Media Strategy

How much money should you spend on post-promotion and what should be the cut for page promotion? Should you run a LIKE campaign or send users directly to your website by running awesome offers? The media strategy should focus on your fan acquisition strategy and ROI. 

Competition Benchmarking

Most businesses have competition which can be tracked online. Be sure to set the benchmarks and the KPIs you'd be targetting for your brand and for the competition. If you are gunning for engagement, then your content and media strategy should reflect accordingly. Remember, more than following what your competition is doing, you need to understand the areas they aren't covering. Focus on them and create a space they can't encroach on.

Online Reputation Management

ORM has become really essential for businesses large and small. The sentiment you generate in your audience and the things that they say about your brand should be dealt in real time. This will definitely ensure that you have a healthy brand image in the minds of your audience.

Remember, it's all about giving a face to your brand. And since this is impossible through mere images, the content and everything around it needs to be given one hard look. Set these basics right before a campaign and you will definitely do good.