Thursday, April 4, 2013

eCommerce in India - The Road Ahead in 2013

eCommerce in India has seen a lot of growth in the past few years and more companies are joining the race. With consumers preferring online as their new go-to solution for shopping needs, eCommerce portals are surely bringing in the profits. Online shopping has received a lot of support from customers who are always looking for great deals and are willing to wait for a few days to get their hands on them.

Tuesday, April 2, 2013

Top 3 Social Media Monitoring Tools of 2013

Social media monitoring is essential for businesses to ensure a positive market sentiment all throughout the campaign and much after it has ended. Monitoring social media is now being taken seriously by companies even before starting their own campaigns online. When you are looking forward to getting conversions, it's important to listen in to the conversations that your target audience is having about you.

Besides some cheap alternatives such as Google Alerts and Google Analytics, there do exist some quality social media monitoring tools.