Thursday, November 28, 2013

Blog Optimization: Why Isn't Your Blog Rocking Online?


How Blogging is Great?
Blogging is great for companies reaching out to their target audience over a due course of time. For example, Banks can teach customers the best practices to maintain a healthy account. They can use their blog to passive-sell their products in a way that can actually help their company. Axis Bank, for example, has a nice blog titled "It's All About Money" that regularly educates customers. 

Wednesday, November 20, 2013

Digital Marketing Basic: Selling on Facebook? Here's How


Facebook has grown big. With a over a billion people sharing their experiences on the social networking site, it's vital for companies to get the ideal leverage, the affordable way. However, if you as a small business owner thinking about bringing in traffic, there are a few pointers you need to focus on when you are posting online. This will ensure maximum visibility and consequently, terrific brand impression.

Wednesday, October 23, 2013

Blog Marketing: The Way to Do It

By the river

Marketing your blog requires steps that keep on evolving. Some steps that may have helped your company create a presence in the market in the past may not be viable in the near future. Blog marketing begins and ends with your readers. It's important to know the blog that you have and the one that you need in order to get the traffic and the conversions on your website.

Blogging has gained momentum and there are some serious advantages for brands who have recently decided to embark on their digital promotion. This kind of marketing is a tad bit different than the conventional one with products and services.

Friday, September 27, 2013

Top 3 Essential Apps for Personal Safety

With crimes against women increasing day-by-day, it really paints a gloomy picture. In my research on the kinds of personal safety distress apps that are there in the market, I came across quite a few good ones. These applications, most of them free, help you feel secured during tense situations. Just go with plain functionality and these apps should do just fine.

Download any of the apps today and be secured 24x7.

Saturday, September 14, 2013

Social Media Campaign Review of Toyota India with #ThingsICanDoWithMyInnova


With the festive season coming to town, Car companies have every reason to establish and enhance their online presence. Buyers throng showrooms during this season and companies have found Social Media to be their latest tool to reach out them.

The latest in the line is Toyota India with its best selling range Innova. Toyota has, in 2013, doubled its market share and has sped past Tata in becoming the 4th largest car manufacturer in India. (link) It's quite obvious for them to establish their presence online, where emerging India is spending most of its time.

Wednesday, June 19, 2013

Community Building on Social Media

Community Building


Do you have a community-building strategy? 

Thanks to so much happening online, users are getting increasingly bold and are interacting with brands as if they are their close friends. This is something that you as a brand need to focus on as well. Community building is an art and requires a lot of patience. So, if you are running after getting more "Likes" and "Followers", then you would be building a non-existent community, one that is of no use during a dire situation.

Thursday, April 4, 2013

eCommerce in India - The Road Ahead in 2013

eCommerce in India has seen a lot of growth in the past few years and more companies are joining the race. With consumers preferring online as their new go-to solution for shopping needs, eCommerce portals are surely bringing in the profits. Online shopping has received a lot of support from customers who are always looking for great deals and are willing to wait for a few days to get their hands on them.

Tuesday, April 2, 2013

Top 3 Social Media Monitoring Tools of 2013

Social media monitoring is essential for businesses to ensure a positive market sentiment all throughout the campaign and much after it has ended. Monitoring social media is now being taken seriously by companies even before starting their own campaigns online. When you are looking forward to getting conversions, it's important to listen in to the conversations that your target audience is having about you.

Besides some cheap alternatives such as Google Alerts and Google Analytics, there do exist some quality social media monitoring tools. 

Thursday, February 7, 2013

Blog Marketing Basics: Creativity and Profit

Blog marketing
For businesses large and small, creating and marketing a blog is the best way to generate business in the long run. When it comes to blog marketing, there are many who don't know the best way to balance it through social media. If you are thinking about marketing your blog in such a way that it brings business to you in the immediate and long term future, then there are a couple of points that you need to focus on.

Wednesday, January 30, 2013

How Facebook App Building Can Benefit Your Business!

Facebook App building - The advantage
iFrames - Better master it!
Facebook apps are now being used by millions of users from all around the globe. Apps have seen a spurt of investment owing to their inherent advantage of getting a positive word-out quickly to the user's network of friends and followers.