Wednesday, February 29, 2012

Let There be Blog!

Blogging has always enabled companies to earn followers and money in the long run. There have been many small business bloggers who have been able to quickly create a massive fan following. 

However, there is difference between a new-blog and an old-blog - Audience. If you have started off, then you need to do the right things in order to quickly create a name for yourself. Pay close attention to the theme, the URL, SEO and host of other issues. If you are looking to earn money, then there are other points to consider here. Remember, the future of social media will see blogging separate the best from the rest.

Monday, February 27, 2012

Essential Tips for a Successful Social Media Campaign

First listen, then understand and then react

Companies large and small are running around from one website to another in order to find out about the right way to build their customer base. Many are thinking about jumping onto social media. Some have succeeded, some haven't. 

Friday, February 24, 2012

Will Twitter Brand Pages Rock?

Twitter Brand Pages
In December, Twitter launched Brand Pages - a very limited service involving 21 handpicked brands. The social media world went into an overdrive in debating whether Brand Pages would really fly or not. Twitter intended to create a different layout for corporate Brand Pages. 

Thursday, February 23, 2012

Will Facebook Steal LinkedIn's Thunder?

When thinking about Facebook for enhancing your professional connections, you may feel a bit shy. "There is LinkedIn!" you might add. But when you are thinking about how LinkedIn is actually fairing for most of the lot, then you really need to sit back and broaden up the picture.

Some don't check their LinkedIn profiles at all while others have completely shut their profiles down. I have personally experienced this thing. Many of my invitations were accepted after about six months or so.

Tuesday, February 21, 2012

Facebook, 13 Years Down the Line

Facebook has had a wonderful ride so far. No one is complaining. Well, other than the ones who have issues with privacy. Facebook has changed its design, the way we communicate and the way brands get in touch with their audience. It has been a game-changer in the marketing world and has been the center of social media revolution. 

Monday, February 20, 2012

Essential Tips to Increase Your Facebook Fan Engagement

Businesses which are there on Facebook need to create a strategy to ensure that people engage with the page. There are a number of businesses which, even though with regular posting, fail in creating their content appealing enough for readers to comment or share. One of the best ways to enhance your fan-base is by doing the right things that make people recommend your page to others. 

Wednesday, February 15, 2012

Social Media is Sensible. Here's Why!

Social media is delicate

Social media is cheaper. Monitoring social media with the right kind of tools can help you save a lot of money in the long run. However, what you need to do is create a healthy balance between your conventional and social media marketing campaigns. Having a social media campaign refuces your over all budget significantly and hire less people thereby reducing the cost further. In such situations you can really make a difference by embracing the new medium.

Thursday, February 9, 2012

How B2B Companies Can Win with Social Media

If you are a business to business company, you need social media.
Customers are flocking to brands all the time. They are now talking about brands, criticizing those they hate and guarding those they love. As a B2B company, this may be of a lot of importance to you. 

A company, be it a B2B or a B2C needs people to become loyal brand followers. However, the approach needs to be different in case of B2B companies. It should be focused on getting more leads from their clients.

Wednesday, February 8, 2012

Pros and Cons of Pinterest for Business

Will Pinterest Work?

Probably the biggest thing to hit social media shores in recent times is Pinterest. Everyone is talking about it. Well, almost. You may have come across many invites to this "cool new thing" a number of times on Facebook and Twitter. Well, Pinterest is cool. How cool is it for businesses large and small is worth taking a hard look at. 

Pinterest allows users to post pictures for other users to share and comment. It's a sort of Twitter, but only with images. The interface is pretty neat and has great potentials for new folks looking for some quick traffic gain.

Tuesday, February 7, 2012

Why Should Your Customers Choose You

As a business owner, you are constantly looking for ways and means to make your customer choose your business over your competitors. With 97% customers purchasing from businesses after getting a review, you need to focus on social media even more. Unfortunately, a bulk of businesses don't focus on customers who have grievances. This has to change if companies think about getting customers for their business. 

Wednesday, February 1, 2012

Building Trust Key to Business Success

Build Trust Now
Trust is one of the most essential things that guide businesses the world over. Even a small business can create a sustainable market if it has loyal customers who trust the company. I have talked about the importance of building trust in your customer before. 

Here in this post, I would like to guide you on how exactly you can achieve this objective quickly.


It's the ultimate benchmark that you need to achieve. A company which serves reliable products and services time and again is likely to keep customers for a long time. If you have a shiny office/store but sell substandard good with no real thought in after-sales management, then your business is bound to fall at some point of time. Create products that help customers in their day-to-day life. Find a USP and market it well.


A website is like your digital shop. Regardless to say, if your website is cluttered, misguides customers to click wrong links, then they will leave your website as soon as they arrive.There are a number of companies which don't really focus on a clean website. Remember, simplicity is the ultimate sophistication.

Social Media Profiles

You need to create a welcoming social media experience for your customers. There is no point in creating a profile when you don't want to communicate with your customers. There are over 90% companies which still don't respond on their Facebook pages. This is wrong. 


Have a dedicated FAQ section in your website. Users must be able to find out everything they need to know about your services from the FAQ page. There are a number of companies which shy away from revealing their directors and rarely give out links to their quarterly results. If you want customers to trust you, then it's time you took their needs and wants seriously.

Building trust is one of the most important achievements for any company. When are you starting your journey?

Image: Stuart Miles /