Thursday, November 29, 2012

Managing LinkedIn Groups the Right Way

LinkedIn Groups
As a LinkedIn member, you must have been a member of so many groups. Some that directly relate to your organization while others which are directly or indirectly related to your profession. Nevertheless, it helps to connect with professionals from around the world and make your industry, one big family.

Friday, September 14, 2012

Why You Should Really Look Further than Apple iPhone 5 Price

Tim Cook Apple iPhone 5 Price India

Apple has been doing great business by modifying its product every year just about enough to please customers and fan-boys. However, with the latest iPhone, it has really put itself in a spot. The launch comes close to Apple winning a court battle against Samsung where Apple lost more than it gained. 

Thursday, August 9, 2012

For SEO, Take Up Social Media

Will social media benefit SEO for your website?

If you are a website owner troubled by the series of algorithm updates from Google then it's high time to take your game to a whole new level. Google recently released an algorithm update - The Penguin update. This was specifically done to weed out a number of websites. A number of site-owners complained about sudden drop in traffic. But this wasn't as catastrofic as the Panda update for sure.

This is what Google targetted with its Penguin Update -

  • Link-farming
  • Low quality content
  • Black-Hat SEO

Wednesday, July 11, 2012

Five Reasons WHY Your Company Sucks!

You may have earned a lot through your company. And yes, you may boast about terrific quarterly results. And yes, your company may still SUCK!

Your Company sucks

Small businesses looking forward to getting some quick moolah are ending up neglecting one of the important areas - their organization. A company, no matter how large, is bound to fall if it neglects to pay attention to details. There have been instances when a small company has made even greater profits as they got the backing of their employees and the opposite for those who have had employees leaving them sooner than they joined.

Wednesday, May 23, 2012

Why Blogging Sucks for Most!

A blog that sucks less
There are two ways to look at the picture - 1) You don't like blogging after a certain point of time. 2) Your audience loses interest in your posts after a certain of time. Blogging isn't rocket science. All you have to do is focus on the thing that you are doing good and keep helping your audience through your blog.

There are many companies which still haven't started off with their blog because they simply don't have the relevant experience. There are a number of companies which have been able to successfully turn their businesses around, thanks to the power of blogging. If they are able to take their brands forward, then why can't you?

Thursday, March 15, 2012

Hiring an Agency for your Social Media Needs? Read These Points First!

social media agency and lowering cost

Social media has revolutionized the way customers find businesses. Information flow has become far more dramatic and more and more businesses are hiring social media agencies for their business. If you are one of them, then you must know, hiring a social media agency is a risky affair. 

Friday, March 2, 2012

Essential Tips to Enhance Your Blogging Experience

Better Blogging tips

Most of us are always thinking about blogging and how can we make optimum use of the medium. However, only some of us really have it in us to carry forward with blogging. Most of us have a good start but soon find that the blog suffers from insufficient traffic. There are some who have really shaped their blogs well and have thus reaped huge benefits from it. If you are worried about the content that goes into the blog, then there are ways and means with which you can come out of the problem. Blogging is the future of social media. 

If you have been asking yourself the need to blog, then it's time you really paid some good thought in it. Blogging can really change the way your business interacts with the audience. 

Wednesday, February 29, 2012

Let There be Blog!

Blogging has always enabled companies to earn followers and money in the long run. There have been many small business bloggers who have been able to quickly create a massive fan following. 

However, there is difference between a new-blog and an old-blog - Audience. If you have started off, then you need to do the right things in order to quickly create a name for yourself. Pay close attention to the theme, the URL, SEO and host of other issues. If you are looking to earn money, then there are other points to consider here. Remember, the future of social media will see blogging separate the best from the rest.

Monday, February 27, 2012

Essential Tips for a Successful Social Media Campaign

First listen, then understand and then react

Companies large and small are running around from one website to another in order to find out about the right way to build their customer base. Many are thinking about jumping onto social media. Some have succeeded, some haven't. 

Friday, February 24, 2012

Will Twitter Brand Pages Rock?

Twitter Brand Pages
In December, Twitter launched Brand Pages - a very limited service involving 21 handpicked brands. The social media world went into an overdrive in debating whether Brand Pages would really fly or not. Twitter intended to create a different layout for corporate Brand Pages. 

Thursday, February 23, 2012

Will Facebook Steal LinkedIn's Thunder?

When thinking about Facebook for enhancing your professional connections, you may feel a bit shy. "There is LinkedIn!" you might add. But when you are thinking about how LinkedIn is actually fairing for most of the lot, then you really need to sit back and broaden up the picture.

Some don't check their LinkedIn profiles at all while others have completely shut their profiles down. I have personally experienced this thing. Many of my invitations were accepted after about six months or so.

Tuesday, February 21, 2012

Facebook, 13 Years Down the Line

Facebook has had a wonderful ride so far. No one is complaining. Well, other than the ones who have issues with privacy. Facebook has changed its design, the way we communicate and the way brands get in touch with their audience. It has been a game-changer in the marketing world and has been the center of social media revolution. 

Monday, February 20, 2012

Essential Tips to Increase Your Facebook Fan Engagement

Businesses which are there on Facebook need to create a strategy to ensure that people engage with the page. There are a number of businesses which, even though with regular posting, fail in creating their content appealing enough for readers to comment or share. One of the best ways to enhance your fan-base is by doing the right things that make people recommend your page to others. 

Wednesday, February 15, 2012

Social Media is Sensible. Here's Why!

Social media is delicate

Social media is cheaper. Monitoring social media with the right kind of tools can help you save a lot of money in the long run. However, what you need to do is create a healthy balance between your conventional and social media marketing campaigns. Having a social media campaign refuces your over all budget significantly and hire less people thereby reducing the cost further. In such situations you can really make a difference by embracing the new medium.

Thursday, February 9, 2012

How B2B Companies Can Win with Social Media

If you are a business to business company, you need social media.
Customers are flocking to brands all the time. They are now talking about brands, criticizing those they hate and guarding those they love. As a B2B company, this may be of a lot of importance to you. 

A company, be it a B2B or a B2C needs people to become loyal brand followers. However, the approach needs to be different in case of B2B companies. It should be focused on getting more leads from their clients.

Wednesday, February 8, 2012

Pros and Cons of Pinterest for Business

Will Pinterest Work?

Probably the biggest thing to hit social media shores in recent times is Pinterest. Everyone is talking about it. Well, almost. You may have come across many invites to this "cool new thing" a number of times on Facebook and Twitter. Well, Pinterest is cool. How cool is it for businesses large and small is worth taking a hard look at. 

Pinterest allows users to post pictures for other users to share and comment. It's a sort of Twitter, but only with images. The interface is pretty neat and has great potentials for new folks looking for some quick traffic gain.

Tuesday, February 7, 2012

Why Should Your Customers Choose You

As a business owner, you are constantly looking for ways and means to make your customer choose your business over your competitors. With 97% customers purchasing from businesses after getting a review, you need to focus on social media even more. Unfortunately, a bulk of businesses don't focus on customers who have grievances. This has to change if companies think about getting customers for their business. 

Wednesday, February 1, 2012

Building Trust Key to Business Success

Build Trust Now
Trust is one of the most essential things that guide businesses the world over. Even a small business can create a sustainable market if it has loyal customers who trust the company. I have talked about the importance of building trust in your customer before. 

Here in this post, I would like to guide you on how exactly you can achieve this objective quickly.


It's the ultimate benchmark that you need to achieve. A company which serves reliable products and services time and again is likely to keep customers for a long time. If you have a shiny office/store but sell substandard good with no real thought in after-sales management, then your business is bound to fall at some point of time. Create products that help customers in their day-to-day life. Find a USP and market it well.


A website is like your digital shop. Regardless to say, if your website is cluttered, misguides customers to click wrong links, then they will leave your website as soon as they arrive.There are a number of companies which don't really focus on a clean website. Remember, simplicity is the ultimate sophistication.

Social Media Profiles

You need to create a welcoming social media experience for your customers. There is no point in creating a profile when you don't want to communicate with your customers. There are over 90% companies which still don't respond on their Facebook pages. This is wrong. 


Have a dedicated FAQ section in your website. Users must be able to find out everything they need to know about your services from the FAQ page. There are a number of companies which shy away from revealing their directors and rarely give out links to their quarterly results. If you want customers to trust you, then it's time you took their needs and wants seriously.

Building trust is one of the most important achievements for any company. When are you starting your journey?

Image: Stuart Miles /

Tuesday, January 31, 2012

Convert Your Facebook Life into a Movie NOW!

Timeline Movie Maker

How much would you love to have a film made up on your life? If this excites you and you are on Facebook, now you don't have to wait to die in order to have someone make a film on you. You can do it right here, right NOW!

There is a new browser tool in the market - Timeline Movie Maker which lets you make a movie out of your life..well..Facebook life with the touch of a button!

Monday, January 30, 2012

Tips to Get More Hits on Twitter for SMEs

Twitter has seen some phenomenal growth in the recent times. There are companies large and small which are ditching their conventional marketing tactics to focus on Twitter. However, when you are a small business owner without the right kind of knowledge on how you can handle Twitter, it may be troublesome for you. 

Wednesday, January 25, 2012

New Skype Virus Alert!

Update: Here is the Official Community for the Virus. Hope the solution is found quickly - ALERT:Skype Virus --- IMP - Skype Support Network

Skype, the text, voice and video service has recently been hit with a spam attack. When you open your Skype, there are going to be message(s) from your friends asking you to check out a link. The message will be something of these sorts:

Skype Virus Message Image

Skype hasn't yet confirmed any of these on its blog. The link can potentially be harmful for your computer. I strongly suggest you to avoid clicking on the link. If you do, the message will be redirected to your contacts. 

Please alert your friends about this. Thanks!

Tuesday, January 24, 2012

Why You need to Re-Think Your Digital Marketing Strategy!

What do you see?

A digital marketing campaign will fall face first if you are unable to bring in new people from time to time. On top of making a sale, you need to connect with your audience and build relationships. If you are unable to maintain this and are getting too much involved in it, then it's time you need to re-think your strategy.

Monday, January 16, 2012

Why Click Asia Summit is Awesome!

Click Asia Summit logo
You don't quite get this kind of a feeling in any other event. No matter where you are, I am sure you will not get so many excited faces around. From the biggest speakers and the biggest brands from over 10 countries, #CAS12 has really been a game changer for the Digital Marketing industry in Asia.

Social media taken the world by storm and India has (gladly) risen to the occasion. This event has enabled marketers to quickly learn the much needed skills to cater to the new audience that is online 24X7.