Monday, October 31, 2011

Why Blog?

Blogging is essential for your social media prospects
This post is a part of an ongoing series in which I teach you on how to shape up your business's social media marketing strategy. Blogs are the cornerstones of any company's social media strategy.

Tuesday, October 25, 2011

Twitter Sign-Ups Triple with Apple iOS 5 Launch!

Twitter Times are Here!
Last week, Apple launched its latest operating system which Twitter had a deep integration with. Thanks to the popularity of the operating system, it has been nothing else but just beneficial for the micro-blogging site. Twitter reported three-times the sign-ups it normally reports everyday!

But here is the awesome part! This news piece just covered the first day of the launch which was reported by Costolo. With 4 million Apple 4S phones sold on the first weekend and with around 20 million users already upgrading the operating system, you can only imagine the number of first time users. Users have an option to sign-up to the site and there is not a single reason why they wouldn't!

Have you upgraded to iOS 5 yet?

With Twitter and Apple going the full distance in ensuring a deep relationship, small business owners need to stand up and make sense of their Twitter strategy. With 200 million users (half of them active round the clock) and a rapidly growing base, Twitter can change the shape of your business for sure! 

Monday, October 24, 2011

Top Brands and Measuring Social Media Success

With many small and medium businesses doing a number of stuffs to measure their social media success, it is curious to see how major brands get on their with their social media marketing and how they measure their brand's success. This is how major businesses like Ford talk internally about their social media ROI.

At Ford, they measure the sentiment!
This is simply quite amazing on how big brands perceive their social media outreach. When a businesses needs that one chart to measure their ROI, I am sure Ford does it in the best way possible.

For more such brands and how they track their Social Media ROI, read this article at PR-Squared.

Tuesday, October 18, 2011

Beginning Your Social Media Campaign

Begin Your Race Today!
Yesterday, I told you about how you can increase your Facebook Likes. However, there is more to it than just that. One needs to first sort out the priorities and then look forward to creating a strategy. There are many who simply want to increase the site visits while there are others who want to increase their Facebook Likes. 

Monday, October 17, 2011

Making a Facebook Fan-Page Popular

With Social Media marketing experts getting down to business, Facebook pages is the first stop for all of them. Social media marketing now begins with Facebook pages. If you are new to Facebook Pages and you are unable to decipher on how you can make the most of it, then here are the tips that will help you a lot -