Friday, December 30, 2011

A Complete Social Media Plan

A Plan is Vital for Social Media Success
A social media marketing strategy will fall face first if it doesn't have the right kind of plan. There are business owners who are constantly looking to make their social media strategies perfect. One way of doing so is by going back to the basics. You may have started out with your social media campaign just because your competitors did so. However, it will run out of steam once your immediate plan is fulfilled.

Thursday, December 29, 2011

Tips to a Rocking Facebook Experience!

Almost everyone has a Facebook profile these days. An average user has 130 friends in his/her list. However, there are many heavy users who have more than 300 friends in their list. They are often complaining about about how cluttered their newsfeed has become and how they wish they could make their list smaller. People soon created National Unfriend Day and what not! 

Wednesday, December 28, 2011

Optimize Your LinkedIn Profile NOW!

LinkedIn Tips
LinkedIn has achieved some stunning growth in the recent times. With 135 million professionals now having a profile on the social networking site, it's high time you did all the right moves to attract your potential employer or a business partner.

Monday, December 26, 2011

Get your Social Media Strategy back on Track!

Social media strategy update
Image courtesy - jm organ marketing
You found out that your competitors are now on Facebook(or Twitter, or Google+). You immediately create a profile page for your business there and follow certain people and drop a few links. And yet you don't get the required hits on your website. Worse, there isn't anyone to click on your promotional links. What is going wrong here? You were supposed to get additional traffic too? Yet your social media strategy is looking like a headless-chicken! 

Friday, December 23, 2011

Which Brands Rule Twitter?

Twitter has been a great place for brands to get in touch with the people who matter most - customers! You may have come across those brands too, may be even hired their services or bought their products. SocialFresh carried out an extensive research and finalized the best brands on Twitter. 

What attracted me to the race was that the ones with a lot of followers didn't win the top slot but the ones who were engaging. Those brands won who made sure that their customers were delighted by having them on their timeline! There are no Top 10 Brands, instead we have 12 with 5 Brands tied for No.8 Spot! 

Thursday, December 22, 2011

Facebook Timeline Faults and Why is it Scary

With the new Facebook Timeline roll out, you must be pretty excited about the new changes. By uploading your favorite Cover photo and updating a few life events, you must be having that new Facebook feeling all over again. Well, here is the bad news - Facebook Timeline can leave you potentially open to stalkers, not just those who are outside your friends circle, but those who are your current friends.

Tuesday, December 20, 2011

Is Your Blog Fresh?

The freshness of a blog can go a long way in deciding how Google sees it. Yes! Google now wants your content to be fresh. If you are writing the same old stuff over and over again in the same old style that you have followed, then Google will definitely take note. But how can you make your content fresh? Well, it's very simple IF you are really keen in doing so.

There are a number of companies which are constantly changing their blogging structure to attract readers' attention. This is absolutely welcome! 

Wednesday, December 14, 2011

Twitter 101 for Business

With Twitter reaching stellar heights in the past couple of months and the recent jump with deep integration with iOS 5, it's high time you began tweeting. But, as a small business owner, you may be in a fix on the issues you need to check out before beginning your Twitter-experience. Without the right kind of strategy, your Twitter marketing can be one head-less chicken.

Friday, December 9, 2011

"Take THAT, Facebook, Google!" - Twitter

I woke up this morning to the news of #newTwitter finally arriving. I was curious. The reason being this was a change which people were actually praising Twitter! I decided to hit the office and log on to Twitter later. Before I logged on to Twitter, I didn't see any change. After I logged on, there was not the slightest sign of change. May be it will update later on. Who knew?

Thursday, December 8, 2011

Viral Marketing 101

Viral marketing is not something that is easily guessable. It just happens.

Social media is abuzz with this new word. Marketers want to know on how they can market their products in a way that catches people's attention and they begin to share your stuffs. Well, to begin with, even if most people associate viral marketing with video marketing or YouTube marketing, it's not exactly the same.

Monday, November 28, 2011

Stunning Growth of eCommerce and mCommerce

How beautiful was Black Friday for consumers? Really a lot! With Thanksgiving and Black Friday, companies really racked in a lot of money, thanks to online shopping and mobile commerce. A 39% growth on Thanksgiving day along with 24% sales really made IBM's day for sure! ComScore reported a staggering Black Friday sales which was well over $816 million.

Thursday, November 24, 2011

Social Media and Thanksgiving!

This has been a heady combination. Something that is bound to make someone hungry. Turkey tweets and all those yummy Thanksgiving dishes are flooding popular networking sites such as Facebook and Twitter. Here is a cool infographic from Meltawater Group which has worked hungrily over the data around Thanksgiving. Check it out!

Wednesday, November 16, 2011

Blog Content That Gets Shared. Nice!

Blogging Tips
Over the due course of time, our blogs may hit a flat patch when we aren't able to gather more readers. If you are looking forward to getting quality readers, then you need to create content that's shareable. The more you create content that is lapped up by the audience, the better position you are in to revamp your blog and get the stats moving.

Wednesday, November 9, 2011

Twitter Changes - The Good, The Bad and The Ugly

If you have logged on to Twitter today, then you may possible seen a nice little thing called "Activity" which replaced "Retweets" section. Also, the Mentions tab changed to "@YourHandle" which gave you the mentions and retweets, in real time. The Activity Tab is a great way to see what others are doing and the tweets that influential tweeps are favoriting. 

Monday, October 31, 2011

Why Blog?

Blogging is essential for your social media prospects
This post is a part of an ongoing series in which I teach you on how to shape up your business's social media marketing strategy. Blogs are the cornerstones of any company's social media strategy.

Tuesday, October 25, 2011

Twitter Sign-Ups Triple with Apple iOS 5 Launch!

Twitter Times are Here!
Last week, Apple launched its latest operating system which Twitter had a deep integration with. Thanks to the popularity of the operating system, it has been nothing else but just beneficial for the micro-blogging site. Twitter reported three-times the sign-ups it normally reports everyday!

But here is the awesome part! This news piece just covered the first day of the launch which was reported by Costolo. With 4 million Apple 4S phones sold on the first weekend and with around 20 million users already upgrading the operating system, you can only imagine the number of first time users. Users have an option to sign-up to the site and there is not a single reason why they wouldn't!

Have you upgraded to iOS 5 yet?

With Twitter and Apple going the full distance in ensuring a deep relationship, small business owners need to stand up and make sense of their Twitter strategy. With 200 million users (half of them active round the clock) and a rapidly growing base, Twitter can change the shape of your business for sure! 

Monday, October 24, 2011

Top Brands and Measuring Social Media Success

With many small and medium businesses doing a number of stuffs to measure their social media success, it is curious to see how major brands get on their with their social media marketing and how they measure their brand's success. This is how major businesses like Ford talk internally about their social media ROI.

At Ford, they measure the sentiment!
This is simply quite amazing on how big brands perceive their social media outreach. When a businesses needs that one chart to measure their ROI, I am sure Ford does it in the best way possible.

For more such brands and how they track their Social Media ROI, read this article at PR-Squared.

Tuesday, October 18, 2011

Beginning Your Social Media Campaign

Begin Your Race Today!
Yesterday, I told you about how you can increase your Facebook Likes. However, there is more to it than just that. One needs to first sort out the priorities and then look forward to creating a strategy. There are many who simply want to increase the site visits while there are others who want to increase their Facebook Likes. 

Monday, October 17, 2011

Making a Facebook Fan-Page Popular

With Social Media marketing experts getting down to business, Facebook pages is the first stop for all of them. Social media marketing now begins with Facebook pages. If you are new to Facebook Pages and you are unable to decipher on how you can make the most of it, then here are the tips that will help you a lot - 

Thursday, September 22, 2011

Increase LinkedIn Reach NOW: Tips

LinkedIn has been always known to be the dark horse of the social media. If you are business owner who is looking for the best way to reach out to the potential investors and share-holders, LinkedIn is where the real game is at. Critics have written off LinkedIn quite a number of times but it still plays a major role in getting good candidates for companies. And then much more.

Wednesday, September 21, 2011

Facebook Updates. AGAIN!

Facebook has gone a step further and has done up some really cool upgrades. Now, only time will tell whether or not Facebook users really like it or not. Some are already venting out their frustration on the frequent changes with respect to Facebook. The Facebook bar now looks completely "inspired" from Google+ though.

Wednesday, September 7, 2011

Social Media Growth: Infographic

This is BIG. Another cool infographic on the growth of social media and how people are actively playing a role in making companies what they are. If you are a business owner, then you need to carry out the right kind of steps in order to see that more and more customers are able to find your company.

Tuesday, September 6, 2011

All about Dealing with Upset Facebook Fans

Dealing with angry Facebook fans, the right way
If you are new to social media, then chances are, you have a Facebook Page of your business. However, there are situations when you may feel that it is highly unnecessary for your customers to know about your business's shortcomings. Well, if you are so bothered about your business's reputation, then the first thing you can do without is delete the post by your angry customers. 

Tuesday, August 23, 2011

The Work-From-Home Issue

There are a number of businesses which strongly debate on whether or not it is a good idea to let employees work from home. While my current company allows it (although with a certain restrictions), many still don't prefer their employees working from home.

There are positives and negatives of this subject. You need to make sure that you are informed about the employee before letting him or her work from home. Here is an awesome infographic from Column Five in that regards. Have a look!

Monday, August 22, 2011

Is Your Blog Ready? 5 Handy Tips

Leave No Stone Unturned
There are probably hundreds and thousands of bloggers who are writing on what you are writing right now. What is there in them which you would love to surpass? One simple question - 

Is your blog ready to handle a sudden burst of traffic?

Thursday, August 11, 2011

Where should you be on Social Media?

We are all constantly debating the benefits and drawbacks of social networks such as Google+, Facebook, Twitter and LinkedIn (Sorry! MySpace). This may get daunting for those who are looking for ways and means to find the perfect social network for themselves. For example, if you are looking for a more selective way of saying stuffs to your audience, then Twitter isn't the place to be, Google+ is.

Tuesday, August 9, 2011

Business Blogging Tips Part - 2

In my previous blog post, I had mentioned some of the points that need to be kept in mind while writing a business blog. Well, here are the rest of them.

Monday, August 8, 2011

Business Blogging Tips Part - 1

Business blogging is different than average blogging. There are certain issues that need to be kept in mind before a person can go ahead with starting a blog for his/her business. 

Monday, August 1, 2011

Trust and Business

Build trust. Drive business
Trust is one of the key factors which drive businesses. When customers don't trust you enough, when investors don't speak highly of you, then regardless to say, your business will go downhill.  

Thursday, July 28, 2011

E-Mail Marketing 101

Increasingly, businesses feel that e-mail marketing is dead. They feel that imbibing newer and effective ways to bring in traffic is a great way to publicize their business. Well, for the starters, if there is something wrong with your e-mail marketing strategy, then it's your fault. 

Wednesday, July 27, 2011

The Mobile Jump: 1 Billion Annually by 2016

By the end of 2011, over 420 million smart phones will be sold. That's how big? Up to 28% cell phone sales will be eaten up by smart phones. The research data has been published by the IMS research team. With more and more people embracing smart phones and the cost of smart phones coming down drastically, sales might touch 1 billion annually by the year 2016! 

Apple smartphone sales rose by 3% to a staggering 19% in this quarter compared to 16% last year. A total of 20.4 million smart phones were sold from Apple's stable. Coming up close is Samsung with 13% growth in the smartphone segment. 

Nokia, however, went down in a BIG way, from 40% last year to 24% this year. Hope Microsoft pumps in some real punch with the just-released "Mango" based smart phones which are rumored to have Nokia hardware. 

How do smart phones influence mobile marketing? Well! They are the marketing medium of the future. Increasingly, consumers are getting more services and products through deals specifically meant for them. To explain this phenomenon to you further, here is an infographic - 

Monday, July 11, 2011

InfoGraphic – Facebook vs Google+

So, the wonderful guys from Technobombs have come up with a detailed infographic on Facebook v/s the new Google+. Already? Yes! By the look of it all, Google+ has become a serious contender against Facebook. With Google Circles, Hangout and Huddle beating Facebook in a range of functionality, you and I can only marvel.

Wednesday, June 29, 2011

SEO Tips Post-Panda Update

Right after the Panda update, many companies investing and dealing with SEO became anxious. They were at a loss as to what the Update will do. They were right, within a couple of weeks, content websites such as and were significantly hit. Sistrix reported at sites were hit upwards of 90%. 

Tuesday, June 28, 2011

SEO has Long Term Benefits

Image Courtesy -
Many companies who haven't yet optimized their website on the basis of Search Engine guidelines know the damage they have already done. There are many companies who are already carrying out SEO of their website. However, many are impatient. They need the results within a month or so.

Fact – “SEO is a long term investment.”

Monday, June 27, 2011

How Mobile and Location Based Services are Shaping Social Media

Businesses from all around the world are waking up to the idea of Location-based services. They have made a fortune out of this little “addition” to social media. Popular retailers have made a fortune out of LBS such as FourSquare. Seeing the stupendous success of this popular location-based networking site, more and more companies are making a foray. For a full list, go here.

Friday, April 8, 2011

Blog Prob 5. Less or No Revenue

The right strategy will help your earn from your blog
If you have Google Adsense installed in your blog, then chances are, you want to earn from your blog. However, you must know that blogging won’t pay you so early. Many bloggers don’t earn that much in the first few months or may be even a year. But do not be disheartened if you don’t see money, let alone profits from your blog.

Thursday, April 7, 2011

Blog Prob 4. Lacking Genuine Audience

Genuine audience is crucial for your blog's success
If you want your blog to enjoy long standing success, you need visitors to come back to your site over and over again. Without a genuine audience, your blog traffic may not rise significantly. They are like the foundations of your blogging success.

Wednesday, March 30, 2011

Blog Prob 3. No Clear Strategy

Blogs have their own purpose and if you still are writing just because "They" are writing it, then soon you will find yourself in a difficult spot, if not already! 

Tuesday, March 29, 2011

Blog Prob 2. No Traffic!!

A blog is only as good as the traffic it generates. No matter how much you keep yourself busy with the blog, you still need motivation in the form of a steady traffic. Your blog can help redirect so many potential customers to your website. This will automatically result in higher sales. But even after carrying out a good blog, what if you are still not seeing the traffic increase?

Monday, March 28, 2011

Blog Prob 1. Less or No Comments?

Blogs are the cornerstone of any company’s social media campaign. Many companies believe they are better off carrying social media marketing on various social networking sites. They overlook one simple fact – SMM is nothing without blogs.

Friday, March 18, 2011

The History of Cell Phone

Probably many of you will be watching this post via your cellphone. I bumped into this infographic which explains the history of cell phones in an awesome manner. The infographic beautifully shows the development of mobile telephony and how has it changed our lives. 

Do you know since when camera phones are commercially produced? Watch this infographic below and know more about that amazing technology you have right now in your pocket. Happy viewing!

Courtesy -

Cellphones have revolutionized the way we communicate with each other. Businesses have especially taken key notice of this vast and untapped market. If you are a business house, then you need to tailor your website according a mobile visitor. 

Thursday, March 17, 2011

Market Your BORING Business via Social Media

Courtesy -

Social media marketing agencies have to deal with all sorts of clients. Now, it is a cool scenario when they have clients from the world of entertainment, sports, fashion and tech. There are materials available from the Internet and there is ready audience who would want to hear the latest developments taking place.

But what if you are dealing with a client who sells network cables or toilet seats? How will you be able to market the client in such a scenario? 

Wednesday, March 16, 2011

Twitter Is NOW More Secure Than Facebook

Click to Enlarge!!
This just made my day. 

Twitter has taken the lead out of most of the social networking sites by introducing a nice feature which will make your Twitter-experience all the more secure. With this option, you can now permanently enable the HTTPS feature for your profile, thus effectively shielding your website from attacks.

Tuesday, March 15, 2011

How Social Media Monitoring Can Shape Your Business

Social media has made businesses all across the globe, stand up and take notice of this phenomenon. But with social media, you just cannot keep away from monitoring. In fact, monitoring social media is crucial to any business’s social media success. In this blog, I will tell you everything you need to know about social media monitoring. Have a look!

Tuesday, February 15, 2011

Understanding Social Media: Infographic

Social media usage can help companies streamline their marketing campaigns. Here below, I found out this nice little infographic from the wonderful folks at KISSmetrics which will surely help you in that regards. Check it out!

Monday, February 14, 2011

Twitter Tips for Beginners!

Twitter now provides the quickest and the sure-shot way to gain more publicity and find more customers. 

Here, you are able to communicate your business’s vision as well as share interesting links with your audience. If you are on Twitter, you can follow experts as well as newbies and stay on top of the trend.

If you are beginning with Twitter, here are the tips which would certainly help you gain more audience and bring in the profits.

  •  Begin with a “Hi” – Twitter is just like the real life where in order to get more listeners, you need to communicate the right ideas. Introduce yourself, your company and your visions and how you aim to contribute more towards the betterment of the community.

For reading further tips look up at tomraftery.

Friday, February 11, 2011

Tips to Achieve Success with Video Marketing

Planning is crucial in any video marketing campaign

Video marketing has become an integral aspect of a company's social media strategy. The audio-video nature of this medium enables a company to gather more eye-balls and consequently, impeccable brand-awareness.