Wednesday, March 29, 2017

Why I Love the new Samsung Galaxy S8 Already!

I love it when leaks come true. Ofcourse, it's exactly like the Deadpool trailer leak that actually led to the biggest grossing Marvel movie in recent times. Was it planned or not, the phones, considering Samsung had to quickly shift the conversation from the Note fiasco that has left the company reeling in a major problem, is something I'd rather not get into. 

Twitter had exploded, pun unintended, with a lot of jokes on Samsung possibly botching this phone as well, back when it was announced. However, with the hardware (even the software), the phone seems to project the company's message - stumbled but not fallen. So, let's just dive in -

The Star Features
Edge-to-Edge display, No Home Button and Bixby.
One of the biggest plus points of owing a Samsung has always been the display. This is something every single tech junkie loves. Samsung has seemingly pushed its edge-to-edge display in this variant with 5.8 and 6.2 inch screens. The phone looks taller, allowing publishers to deliver true viewing experiences to the consumers.

The phone occupies 80% of the length, with the home button now gone, this clearly makes me believe that the company is going to let the Note series die its own natural death. Bixby, nestled right under the volume button of the new phones, projects how important Samsung believes this feature be in the future. With Amazon and Google, now Samsung has clearly shifted its focus into an assistant that truly does things that the tech company envisions it to be.

What I love about Samsung is just how this assitant fits perfectly into the scheme of things. Samsung has already launched a tonne of "smart devices" for the entire household. With Bixby, it'll be a breeze to control your devices. With Samsung promising to open the assitant for 3rd-party developers, soon, you will be able to book a table, buy a book and do a lot more with the assitant.

What the company has clearly learnt from the past launch is to not to go for a bigger battery, but a safer and a smarter one. It has left the cameras with minor tweaking with the software to ensure quick autofocus and better capturing. 

The new phone isn't groundbreaking, it's rather laying the grounds for a company that's willing to look ahead. 

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Tuesday, December 13, 2016

Where You've Got Influencer Marketing Wrong(and How to Fix It)

Who is an influencer?
There's more to it that meets the eye: influencer marketing 

Influencers are great! You have them do your job for a community that's there for you, for far less. The messaging seems(almost) authentic and it's a great way to build your brand's presence on social media. Or is it? Between having influencers or "brand advocates" as us industry folks like to call it, there has been an exhaustion. I have gotten my brands to completely go off the typical influencer programs that I see other brands, some of them quite well known, taking up so easily.

Every other day, you see a movie's 100th week being celebrated on Twitter. Do a quick looksie into the kind of people who are tweeting about ir and you'd find that it's the same people who were tweeting about some other movie, some other time, for a few cents. Are they really your influencers? Do you really think that investing x amount of money on social media enable a potential customer to convert, seeing your hashtag trend, on Twitter?

Who ARE Influencers/Advocates?
They are regular people with an extraordinary fan base, you can send hoards of contest mongers folks to your social profile. They don't care what you are tweeting as long as you give them gift vouchers and close the deal. But are they really the influencers you need? No. Real influencers cannot be decided looking at an excel sheet with an x no. of influencers with y no. of followers/reach. It's not just the Klout score that matters. It's their community health, the topics they are popular on and whether they general audience is talking about matter to your brand in general and your product in particular.

But, it's About Getting it to Trend, You Say?
Wrong. If your contest/activity trends for a couple of hours, it doesn't mean your campaign is great. Sure, it will help pacify some brand owner who has zero idea about how social media works. All he/she might care is the engagement %, the community growth. But what you need to know is that when you aren't bringing in these influencers, you great products/campaigns may fall face first.

Shift in Perception Needed
With agencies mushrooming that promise you a plethora of services among which "getting trending on a daily basis" figures highly. While it may seem cool, having an agency with a set of influencers under them getting your brand/campaign trended whenever you throw money, it's not. You need to understand who is an influencer and who isn't, and most importantly - how you can cultivate them.

This and more will be discussed in the second part. Stay tuned!

Thursday, November 24, 2016

India: The Next Big Destination for Facebook

Facebook logo
Spreading Out: Going Deep - Facebook

Developing a keen focus on building strong business partnerships, Facebook has reserved its big guns for India.

With India being a key growth market for the popular social networking giant, Facebook is working overtime to develop solutions for businesses of all kinds here. In a report published by the Indian Express, Facebook has said,"We(India) are leading the charter for the emerging markets for Facebook." The report quoted Umang Bedi, its newly appointed India and South East Asia Head as saying that the Indian market, part of the Asia Pacific market.

  • India has 166 million monthly active users.
  • A whooping 85 million daily active users, 81 million of them from their mobile phones.

Facebook has grown out of focusing just on FMCG and eCommerce industries and is now focusing on eight key verticals, with dedicated teams working actively for them - Retail, Travel, Financial Services, Techno, Telecom and Auto.

What's even more awesome is that Facebook's training platform - Facebook Blueprint has hit a record 1 million enrollment, with India being the 2nd largest contributor to this number.

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